KeyWise got in touch to improve their website. The existing website was directing users on mobile devices to a mobile page. This is something that can negatively affect the way websites rank on Google and Bing. Having an adaptive or responsive design is usually much more suitable with the latter being more cost effective. The theme that had been used was more aimed for desktop users but of course with Google implementing mobile first. The new design needed to combine both the mobile and desktop sites into one to get the most out of search visibility.
